Spotify x Taylor Swift

• Client

  Spotify x Snapchat

• Design & Creative

  Anna Pogudina

  Bex Bartels

  Dylan Berzabal

  Jamie Song

  Jordany Iturbide

  Myung Cha

  Stephanie Neri-Vargas

• Production

  Daniel Sputa

Eras Tour tickets sold out before we could even load Ticketmaster. To celebrate our favorite artist hitting her stride in her Global Top Artist era, we strung together our own AR BFF bracelet with our besties at Spotify for Wrapped 2024. 

The experience heros a custom 3D modeled bracelet, featuring beads inspired by Taylor’s albums and iconic eras.

Users swipe to rotate and explore the design. The bracelet comes to life in the try-on phase, where users can see the bracelet track to their wrist in both front and rear cameras, letting users flex in selfie mode or showing it off on their wrist for shareable moments