Takis Firey Dragon

• Client

  Takis x Snapchat

• Design & Creative

  • Serhii Dehtiarov

  • Anna Pogudina

  • David Chandra

• Production

  • Volodymyr Kondratenko

A brand known for intensity and passion, Takis brought its bold flavors to life with an innovative Snapchat lens, transforming snacking into an immersive, fiery challenge.

Users launched the lens to discover Takis range and select their flavour-fueled gamified experience: Takis Fuego, Takis Volcano, or TakisDragon Sweet Chilli.

Each level embodied escalating heat intensities, seamlessly blending AR face effects with the brand's bold essence inspiring players to fuel their inner fire and face the intensity of all three flavors.

Custom 3D model Takis Dragon head optimized for augmented reality

Takis achieved transformative results across multiple metrics for this innovative campaign, with an outstanding Brand Lift Study across the board and above-benchmark playtime performance.