All Star Weekend

Celebrating Major League Baseball’s All Star Weekend through an Augmented Reality experience across Los Angeles Stadiums

Up-close and personal with your favorite players through AR

Client

MLB

Year

2022

Creative Strategy, Art Direction, 3D Modeling, AR Development

role

MLB leveraged the power of AR to give fans a multi-layered experience. Printed stars were placed around the stadium and scattered through other locations around LA. 

Campaign

Scan the Stars

Upon scanning the decals on the floor, fans were surprised with a 3D model of the All Star Players that they could pose with and share with their friends

Bringing players to life

In-game 3D models of players were optimized for performance in augmented reality experience