April

AI-driven, embedded tax software for the people

⛓ Get April

Disrupting archaic tax systems to create a consumer-friendly future

Year

2022

April Taxes

Client

Brand development, Brand Strategy, Art Direction, Animation, UI/UX

role

April provides access to intelligent embedded tax experiences that can help close the financial equity gap by unlocking the power of tax planning for the people. We partnered with April’s team to develop an extensive brand identity system that captured the inclusivity and accessibility of the brand.

Campaign

Money talk is now easy

Accessibility and relatable end to end. A visual language developed to communicate to the everyday user.