Disrupting archaic tax systems to create a consumer-friendly future
Year
2022
April Taxes
Client
Brand development, Brand Strategy, Art Direction, Animation, UI/UX
role
April provides access to intelligent embedded tax experiences that can help close the financial equity gap by unlocking the power of tax planning for the people. We partnered with April’s team to develop an extensive brand identity system that captured the inclusivity and accessibility of the brand.
Campaign
Money talk is now easy
Accessibility and relatable end to end. A visual language developed to communicate to the everyday user.