Heinz’s AR Tomato Dash game pays homage to the iconic tomato to Ketchup lovers on Snapchat
Heinz, Snap and Subtropic developed an AR game that celebrates Heinz’s legacy passion and obsession towards crafting just the perfect tomato. Reminding all ketchup lovers that it's all about the tomato!
It’s all about the tomato!
Subtropic developed a fully immersive AR experience with an emphasis on gaming components to position Heinz to reinforce their core message – the ketchup on your table is only as good as the tomato it comes with. Fans of the legendary ketchup are enjoying interacting in a fun and challenging game while being reminded that good ketchup is always about having the perfect tomatoes!
Dash to perfection
Snapchatters are dropped into the game dawning a Heinz Tomato Seed farmer's hat and challenged to help their beloved tomato runner to collect the perfectly ripe tomatoes to bottle up the iconic Heinz ketchup. The tomato runner is controlled by the user tilting their head to collect, jump and dodge. The AR experience encouraged Snapchatters to replay to beat their own scores, complete in less time while seamlessly interacting with the brand the entire time.
67M
Total Plays
40s
Playtime Per
Unique User
185K
Total Shares
Open up Snapchat to try the experience:
Entrant Company / Organization Name
Subtropic Studios
Entry Team Credits
Carat
Jourdan Daroff
Director
Heather Wiedman
Senior Manager
Lucia Fornaroli
Senior Associate
Snap
Kristina Knapczyk
Client Partner, CPG
Roshni Chokshi
Client Partner, CPG
Sammy Greenberg Creative Strat, Manager
Kaylen Herring
Creative Producer
Subtropic
Stephanie Neri-Vargas
Creative Director
Tod Srisengfa
Production Lead
Jordany Iturbide
AR Designer
Anna Pogudina
3D Designer
Kraft Heinz
Jamie Mack
Associate Director
Keenan White,
Senior Brand Manager
Wieden + Kennedy
Christian Jenkins
Sr. Social and Digital
Miriam Cherry
Account Supervisor