The draw of a circle that changes how Redditors discover and explore
When curiosity strikes unexpectedly, Samsung recommends Google Circle to Search to get answers with the draw of a circle. Now you can turn fleeting thoughts into real time discoveries.
Circling it!
Reddit, the hub of real-time information and discovery, is built on communities united by their relentless curiosity that are constantly uncovering mysteries and seeking immediate answers. When curiosity strikes in real life, having a simple, seamless way to capture and pursue those fleeting thoughts often leaves discoveries unfulfilled.
Samsung, Reddit, and Subtropic partnered to showcase the tool Google’s Circle to Search on the platform where curiosity never rests, empowering Redditors to turn their wonder into instant answers.
Redditors now have more tools to help them discover more instantly
Each vignette is tuned to a unique use-case, relevant to one of Reddit’s most popular discovery communities, like r/whatsthisbug and r/nostalgia. The goal: offer redditors the opportunity to satiate their curiosity and empower community-based “eureka!” moments with Google’s latest technological innovation.
From uncovering new six-legged species to unearthing curiosity for unfounded flora, the Subtropic x Reddit x Samsung partnership formed new use-cases relevant to redditors; bolstering the latest era of virtual discovery evolving on Reddit.
Entrant Company / Organization Name
Subtropic Studios
Entry Team Credits
Samsung
Linsey Parks
Creative Services
Savannah Harper
Copywriter
Michelle Khanin
Paid Media
Lainey Ngo
Paid Media
Jaclyn “Jacs” Wyatt
Head of Paid Media
Vanessa Rodriguez
Product Marketing
Jany Xu
Product Marketing
YoungEun Kim
Product Marketing
Benjamin Ricks
Product Marketing
Publicis Groupe
Kristie Van Praag
Vice President, Investment
Carolina Mendez
Associate Director,
Paid Social
Suzu Takano-Casabar
Associate Director,
Paid Social
Cass Quinnert
Manager, Paid Social
Sam Alder
Manager, Paid Social
Zach Cavazos
Senior Analyst, Paid Social
Skye Li
Senior Analyst, Paid Social
Giselle Galang
Analyst, Paid Social
Alexis Irwin
Account Manager
Chloe Jenkins
Account Manager
Emilie M. Lara
Creative Production Lead
Roden Vuong
Creative Strategist
Shala Girolami
Client Partner
Subtropic
Daniel Kwon
Producer
Eric Thompson
Director
Reuel Mateo
Project Manager
Riya Plam
Creative Director
Journey Whitaker
Creative Lead,
Copywriter
Julie Moon
Motion Designer