Record-breaking AR activation ignites the launch of Takis’ new hot flavors

Takis, a brand known for intensity and passion, brought its bold flavors to life with an innovative augmented reality (AR) lens activation on Snapchat, transforming snacking into an immersive, fiery challenge.

Face the Intensity

Users launched the lens to discover Takis range and select their flavour-fueled gamified experience: Takis Fuego, Takis Volcano, or Takis Dragon Sweet Chilli.

Each level embodied escalating heat intensities, seamlessly blending AR face effects with the brand's bold essence inspiring players to fuel their inner fire and face the intensity of all three flavours.

Takis achieved transformative results across multiple metrics for this innovative campaign, with an outstanding Brand Lift Study across the board and above-benchmark playtime performance.

Entrant Company / Organization Name

Subtropic Studios

Entry Team Credits

Biddable / PHD Media

Gemma Inglis
Planning Director

Cameron Horne
Planning Manager

Stephen Hampson
Account Manager

Kostas Tsamourtzi
Director

Group Bimbo:

Maddy Hooton
Brand Manager

Becky Allan
Sr Marketing Manager

Marta Valles Sanchez
Marketing Director

Snap:

Adam Payne
Creative Strategy Lead, EU

Mariam Ali
Senior Client Partner

Quinton Knight
Account Manager

Scott Kinsella
Client Partner

Subtropic

David Chandra
Head of EMEA

Volodomyr Kondratenko
AR Project Manager

Anna Pogudina
3D Designer

Serhii Dehtiarov
Concept Designer

Farkhat Baysadykov
AR Developer