Samsung: Circle to Search

• Client

  Samsung x Reddit

• Design & Creative

  Julie Moon
  Riya Plam
  Ben Kim

• Production

  Marcela Marquez

Reddit, the front page of the internet, is built on communities united by a relentless curiosity. Every user contributes to countless discoveries with their own knowledge acquired in the search for everything. Many obtain knowledge through experience; a growing number finds it with the stroke of a circle. 

In an effort to further empower Redditors to turn wonder into wisdom, Samsung, Reddit, and Subtropic partnered to showcase Google’s Circle to Search feature on Samsung Galaxy devices as a tool built for “eureka!” moments with a series of subreddit-specific vignettes.

From uncovering new six-legged species to unearthing curiosity for unfounded flora, the Subtropic x Reddit x Samsung partnership formed new use-cases relevant to redditors; bolstering the latest era of virtual discovery evolving on Reddit. 

Circle: Nostalgia

Circle: Plant

Circle: Bugs