USWNT

A first-of-its-kind AR experience with the U.S. Women’s National Team (USWNT)

⛓ Press links: Snap Newsroom , AdWeek

Augmented Reality brings fans closer to the team

Year

2023

USWNT x Snapchat

Client

Art direction, 3D modeling, UI/UX, Character Design, Animation

role

This year, Snapchat Debuts an innovative AR experience built in collaboration with U.S. Soccer and the USWNT. The USWNT ‘Team Tracker’ experience uses advanced AR technology to bring fans closer to the team, with 3D Bitmoji avatars of the USWNT roster, stats, news, fun facts, and highlights that update in real time.

Campaign

Fans can view stats, news, facts and more related to the U.S. women’s team.

Fans have the ability to toggle between game modes for always on, on-demand access to game stats

Over 26+ Bimoji avatars designed to resemble the team roster

Robust features with intuitive UX & UI design

MORE MIGHTY IDEAS

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MORE MIGHTY IDEAS

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MORE MIGHTY IDEAS

MORE MIGHTY IDEAS ☟ MORE MIGHTY IDEAS ☟ MORE MIGHTY IDEAS

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